Career Strategies to Land a Role You Love Without Compromising Who You Are
This is it. After endless letter-writing, CV-creating, application filling and finger-crossing, you’ve reached the interview of your dreams. Perching nervously in the waiting room, you jump every time a door opens, turning to flash a smile that never reaches your eyes. You attempt to communicate a relaxed demeanour, but it’s sabotaged by your heart pounding so hard you fear others can hear it. When you hear your name called, you know that it’s now or never.
Interviews are key scenes in the transitions we make in our lives. They are a challenge for any sensible human being because they involve a microscopic level of scrutiny. Every move, laugh and word reveals more about you to your interviewers. They have all the power and the demands of the situation make them necessarily judgemental. This challenging combination can induce extreme self-consciousness unless you have the tools to overcome it. Fortunately, there is much that you can do to trick yourself out of your anxiety.
Once you shift your thinking about the interview, you will relax and let your potential shine through. In my course Master Your Meetings I show you how to do that. I show you how to make a great impression, from your attitude and preparation to your entrance, the show itself and then your exit.
Make no mistake, an interview is pure performance. It is as heightened as theatre, because you have an allotted time in which to shine. Essentially, every move you make matters.
If you are wondering how you can possibly shine under such intolerable pressure, the answer is in your preparation. You have to plan and rehearse to the point where you can walk in and be like an actor ‘in the moment.’
It’s real; it’s natural; but it’s carefully edited to highlight the good bits. Actors learn the art of self-presentation because they do so many auditions. Auditions are exactly the same as interviews, with added thespianism.
Kate Winslet auditioned for several years when she was starting out without getting a single job. She laughed when she recounted her early days as a child actor: ‘I know how hard it is. Lots of people would say, “It’s all right for her, she’s got a great career and can get jobs,” but that hasn’t always been the case, it really hasn’t. I was going on auditions from the age of twelve and I didn’t get a single job until I was sixteen, and that was an episode of Casualty.’
Your success at interview requires that you manifest the belief that you are the right person for the job. Put yourself in your interviewers’ shoes. Who would you rather recruit? The candidate who shuffles in, awed and nervous, or would you prefer the candidate who exudes relaxed confidence, open ness and interest? It’s an absolute no-brainer. There’s a huge difference between bluff, which is born of insecurity and screams self-doubt, and optimism, which exudes bright confidence and humility.
You don’t need to show off, but you do need to show that you deserve to be at interview, and that you are the right person for them.
You need to work really, really hard on the interview beforehand. You need to prepare in whatever way is best for you: whether through drawing on your training; sitting in a room by yourself for an hour; or planning for twenty minutes and then putting it away. Feel good about what you can offer. You want to be able to hold yourself together and, more importantly, know what you want to leave that group of people with.
Take a look at my course today so you nail that looming job interview!
Claire Shaw
Claire’s mission is always the same: To help people close the gap between their expertise and how they’re heard.
.
For the human rights attorney whose voice needs to match the weight of what she’s fighting for, the therapist whose presence in the room is as important as anything she says, the entrepreneur stepping onto a stage for the first time, or the attorney who knows the brief inside out but whose voice tightens the moment the stakes rise
.
Trained as an opera singer and a professional teaching artist, Claire has spent her career at the intersection of voice, performance, and human development. First on stage, then in classrooms, and eventually at executive level in arts programme and development. It is a background that gave her a truth as relevant in a courtroom as on a stage. The voice is not a tool to be corrected. It is the whole person speaking.
.
Claire also knows, from the inside, what it means to lose your voice entirely, and what it truly takes to find it again. That knowledge lives in everything she does.
.
Her coaching is bespoke, evidence-based, and deeply person-centred. Grounded in the science of voice and the neuroscience of confidence, but always anchored in who you already are at your best.
.
Claire firmly believes that the voice you need already exists. The work, and it is real, joyful, sometimes surprising work, is learning to trust it.
.
“Working with Claire should be mandatory for women at any stage of their careers. Our gender, our voice, our appearance means that we’re being judged before we even speak.”
Maria K – Human Rights Attorney
“My time working with Claire has been transformative and overwhelmingly positive. Claire has helped me to step out of my own way professionally. My voice, and remaining authentic to it, is now a priority for me and I feel better equipped to do so thanks to the toolkit I’ve developed through our work.”
Sophie D – Geo-Politics Senior Analyst
.
“Claire has (without exaggeration) changed my life! In the twelve weeks of coaching I have broken a lifetime of old habits around communication about me and about my work.”
Caroline G – Film Production Senior Designer
Fatima Malagueira
.
Fatima holds a degree in Drama and French from the University of Bristol, a foundation that shaped her deep understanding of storytelling, performance, and communication across cultures.
.
She spent 20 years working as a leading Theatrical Agent, representing actors building a reputation for strategic insight, relationship-building, and a sharp editorial eye.
.
Drawing on her extensive experience in the creative industries, Fatima now oversees Caroline Goyder’s social media presence.
Ana Moraru
Ana helps leaders find their true voice, so they can speak with clarity, confidence, and heart.
.
Whether she is guiding a head of state preparing for a national address, helping a CEO inspire their team, or supporting a spokesperson through a moment of crisis, her mission is always the same: to help people communicate with authenticity when it matters most.
.
Over the past 18 years, Ana has worked across television, politics, and digital strategy, coaching leaders throughout Europe, Asia, and Africa. From presidential campaigns to corporate boardrooms, she has seen firsthand how powerful communication can unite, inspire, and move people to action.
.
A former TV journalist turned strategist, Ana brings a calm, practical energy to every session. Her approach is rooted in deep listening, gently building confidence, and crafting messages that feel real—because when delivery is honest and the message is clear, people don’t just hear you; they believe you.
“Ana has a rare gift for bringing calm and clarity to high-stakes moments. She helped our global Early Career leaders find the words– and the confidence –to communicate with authenticity under pressure. Her sessions are transformative, practical, and surprisingly human.”
Khairunnisa Mohamedali Managing Director and Chief Innovation Officer at The Smarty Train
Leanne Stowell
.
Leanne is part of my support team, bringing over 11 years of administrative and customer support experience. She supports Pippa with customer enquiries and email support, helping keep everything running smoothly. Behind the scenes, Leanne is our technical whizz, supporting the build, management, and delivery of my online courses.
Pippa Gemmell
.
Pippa has a strong background in customer service and many years of experience in the corporate world.
.
Highly organised and naturally detail-loving, she enjoys keeping everything running smoothly while supporting Caroline in her role as Executive Assistant.
.
When she’s not working, Pippa can usually be found spending time with her family, horse-riding, singing, or soaking up the sunshine, and lakes near her home in South-West France.
Sarah Baynes
Sarah has been an associate at The Gravitas Method since its inception, working closely with Caroline Goyder.
With over 15 years of experience as a senior executive consultant and coach, Sarah specialises in concept creation, mentoring, and development.
She collaborates with a diverse range of clients, from leading global companies to small independents, supporting international broadcasters, creatives, digital innovators, and business leaders on various projects, including channel launches, multi-platform ventures, and concept strategies.
Internationally recognised for her executive coaching, Sarah helps senior executives refine their business strategies through Idea Labs, Pitching Sessions, and Communications Packages. Her clients include organisations championing climate change awareness, international banks, and telecoms companies that value creative thinking.
Sarah’s extensive media knowledge enables her to expertly shape and deliver stories for a wide array of clients. Before her coaching career, she was a commissioner at Channel 4 TV. She was part of the launch team and a commissioner for ‘The Big Breakfast’ and played a key role in creating the first youth-branded slots for T4. She has worked with news broadcasters on their stories and set up channels in the Middle East as well as working extensively across Europe.
In addition to her coaching work, Sarah is a founding member and Deputy Chair of the Advisory Board of the Children’s Media Conference. She leads the UK delegation to Kidscreen and has headed the UK delegation to the China International Cartoon & Animation Festival (CICAF) in Hangzhou and is also a regular speaker and moderator at MIP/MIPcom, the world’s largest international TV and media event.
And…Sarah has recently coached 24 sports ambassadors on a beach in Northern Spain and assisted athletes in stepping up onto the stage or boardroom.
This website uses cookies so that we can provide you with the best user experience possible. Cookie information is stored in your browser and performs functions such as recognising you when you return to our website and helping our team to understand which sections of the website you find most interesting and useful.
Strictly Necessary Cookies
Strictly Necessary Cookie should be enabled at all times so that we can save your preferences for cookie settings.
If you disable this cookie, we will not be able to save your preferences. This means that every time you visit this website you will need to enable or disable cookies again.